What You Need to Communicate to Prospects and Customers
[vc_row][vc_column][vc_column_text]Sales are won by building a relationship with your prospects and your existing customer base. And the key to a healthy and lasting relationship is strong communication. Today, customers have more power than ever before and access to more information thanks to the web. To stay ahead, you should communicate with them and try to anticipate their needs. Here are a few things you need to communicate to prospects and customer in order to encourage doing business with you.
PROSPECTS AND CUSTOMERS NEED TO HEAR ABOUT THEIR PROBLEM
Before you can sell anything, your prospects need to hear more about what their problem is. They have a need, which is why they have come to you for help. You need to show them what exactly those problems are. You need to ask more about their situation so that you can gain a deeper understanding of that problem. You need to listen. When you put the focus on their problem and highlight it, you are demonstrating that you have understood it and that you are capable enough to handle it.
CUSTOMERS NEED TO HEAR ABOUT THE SOLUTION
Almost every sales and marketing guide will tell you that in order to close a deal, you must ‘sell the benefits.’ You also need to show them clearly what your solution is. What your solution is, how it works, how you will execute, how long it will take and the budget. You have to provide details about why your solution will give them solid ROI.
YOUR PROSPECTS AND CUSTOMERS NEED TO HEAR FROM YOU CONSISTENTLY
Drip marketing, timely follow-up, constant engagement, re-engagement: call it what you want to, but the underlying need is one of consistency. Successful sales relationships are built through effective and consistent communication. You need to keep track of your interactions and take note of their needs and requirements after each conversation so that you are better prepared to negotiate at your next meeting. Plus, by following up regularly, you do not run the risk of a prospect or customer getting lost to the competition. With Salesvue, you can always stay in touch with your prospects and customers and provide them with timely, relevant interactions. Our one-click call logging tool allows you to log each call and record the outcome of your conversation and who it was with. This makes it easier for you to keep track and prep for the next call. Automated follow-ups and customizable campaigns take the guesswork out of finding suitable follow-up time frames. By controlling recency and frequency of communication, you ensure that no lead slips through the cracks and that no loyal customer is ignored. When you can anticipate your audience’s needs, they will trust you to help them.[/vc_column_text][/vc_column][/vc_row]