3 Simple Ways to Improve Customer Relationships
[vc_row][vc_column][vc_column_text]We have talked earlier about the cost of customer acquisition and how it costs more to acquire a new customer than retain an old one. We have also touched upon the lifetime value of customers, and how you need to invest your sales and marketing efforts to create customers who are happy and loyal. Here are 3 ways to improve customer relationships.
EMBRACE COMPLAINTS AND FEEDBACK
Your customer approached you to solve a problem they could not handle themselves. The problem solving attitude must extend beyond the sale. There are bound to be some complaints, queries or feedback after the deal is done. You must be prompt in your response and act quickly – you have to respect the relationship and build customer’s trust further. Complaints are an opportunity to give your customers service they will appreciate and remember for a long time to come. Plus, it also serves as a learning ground to prevent similar problems in the future.
CREATE CONTENT THAT THE CUSTOMER CAN USE
Your customers should feel that their needs are being met- you should be able to forecast or predict what they may need, in fact. Based on previous purchases and latest interactions, as well as developments within their organization, you should provide them content that is useful and provides some value. Understand your customer’s pain points and their hot buttons and give them information which triggers a purchase. You can communicate with them once in a while to see how they are doing and understand what they may need, or make use of a survey or alternate research and marketing tool.
TO STAY ON TOP OF YOUR GAME, AUTOMATE
We know that in addition to the customers you already handle, you are also required to hunt for new leads and nurture prospects. So it can get a little difficult to keep in touch with everyone on a consistent basis. But you can rely on smart automation tools to help you keep engaged with your customers. Salesvue’s automated campaigns and customizable campaigns tackle sales opportunities. Salesvue guides sales reps through exactly which touch points to uitilize and eliminate the guesswork of finding a suitable follow-up timeframe. Keep the communication flowing and stay on top of your customer’s minds with Salesvue.[/vc_column_text][/vc_column][/vc_row]