1 Comment

  1. Jenny Vance
    December 10, 2014 @ 3:59 pm

    Great post Bill! There is no single cadence that applies to every prospect either. The best a company can do is group “like” leads together and build a cadence for the group/segment. When I hear companies say “our cadence is ” I always think its such a big misconception to think all leads should be treated the same way. We have hundreds of different call cadences at LeadJen and they are dependent on the needs of the client, their market, their prospects, their buy cycle, their revenue and many many factors. That said, the structured approach of building a SET of cadences is critical to having a scalable team.


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