[vc_row][vc_column][vc_column_text]Measuring sales productivity is a topic of considerable debate. There is no single formula you can use to determine it, and there may be a lot of factors at play when it comes to conversions and how they happen. At the same time, however, there needs to be some kind of measurement in place to help determine who your most efficient sales reps are. To determine the productivity of your sales team, you need to look at a combination of factors.
CONVERSION RATESOne factor to keep in mind while assessing productivity is the conversion rate. The more prospects you convert and the quicker you do it, the better. Have a look at how many leads each sales representative brings in and how many of those leads convert to loyal customers. However, this is only one aspect in the productivity scale; several other factors can affect the conversion rate, which is why looking at the conversion rate alone will not help.
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