Lead management is not an easy process. Tactics which work for one company may not bring in results for another - there is no one fixed process that works across sectors and industries. However, you can put a process in place which makes managing and qualifying leads easier. Here are a couple of lead management tips.
KNOW YOUR BUYER PROFILE

NURTURE LEADS WHO ARE NOT READY
Some leads may fit your profile, but are not showing a willingness to buy. These prospects need to be nurtured. You need to build a relationship with them, send them information they can use, and try and gain a deeper understanding of what their needs are. Through smaller interactions, you should keep your brand in their minds...over time, they will open up to having a real conversation about what you can do for them.FOLLOW UP
Follow up is key. Once you make a connection, continue targeting those leads so you know whether they have received the information they requested (if any), whether they had a chance to think about purchasing; or if they have any new requirements or issues you may be able to take care of.TRACK AND REPORT
Without a prospecting process, your sales reps may call a prospect once or twice, hoping to hear back from them. But when you have a tracking and reporting system in place, you can log calls so that you know exactly when the connection was made, whether a conversation took place, or if your rep left a message. This step is important because it helps take the sales process to the next level and facilitates human touch- in the form of a webinar, demo or face to face meeting. Salesvue enables you to capitalize on tracking so that you can move on to having a real coversation with your prospect- and conversations are what drive conversions. Salesvue makes it easy to quickly log calls and track leads, all at the click of a button.Category
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