Going Beyond Vanity Metrics 

by Mike Burroughs

Vanity metrics make you look good to others, but often do not help you improve your organization.

In this presentation for ChatFunnels’ RevTech Summit 2022, Salesvue President and CTO Mike Burroughs shared 5 key observations that will help your organization avoid vanity metrics, and instead track metrics that truly matter. He dove into common vanity metrics and other metrics that are more valuable and insightful, and shared stories of how data analysis can go wrong. Check it out below!