As with anything, sales is a profession of growth and learning. You wouldn’t want to coach a football team without showing them game film. You wouldn’t want to fight a battle without putting your troops through bootcamp. So, why lead a sales team without training your sellers? Always improving is a big part of what keeps the superstar sellers at the top. However, everyone starts somewhere. So, here’s our tips on how to go through sales process training and what you need to consider to start developing more superstars!
Why Sales Training is Important
As mentioned, sales training is the first step towards becoming a superstar seller. Everyone wants to reach the top. But you can’t build a big house without a sturdy foundation. As a sales manager, there are certain things that you need to implement to give your sellers success. You need to teach them how to be organized, have proper messaging, know current trends and so much more. It’s a hard profession to “crack the code” early. So, it’s important to put your sellers through proper training.
What Should be Included in Sales Training
On its face, “sales training” can seem overwhelming. However, once you break it down it’s much more manageable. Besides getting a degree in sales, here’s a few ways managers can give their sellers some valuable knowledge to help close more deals.
Sales Training Certifications
Sales certifications are a great way to gain some experience. By finding ones that apply most to your organization or the role your sellers play, you can help boost their efforts. Having your sellers take some time to gain these certifications can not only help them now, but also help them in the future.
Here’s some of Indeed’s picks for the best certifications for sales professionals:
- Certified Inside Sales Professional (CISP) - available through The American Association of Inside Sales Professionals (AA-ISP)
- Certified Sales Development Representative (CSDR) - available through (AA-ISP)
- Certified Professional Sales Leader (CPSL) - available through The National Association of Sales Professionals (NASP)
- Certified Professional Sales Person (CPSP) - available through (NASP)
To see the rest of the list Indeed recommends, click here!
Sales Training Courses
Another way to gain knowledge is to enroll your sellers in sales training courses. As with certifications, these are also a great idea. While there’s seemingly endless options, we recommend checking out this HubSpot article summarizing some of the best.
Different Methods of Sales Training
Every manager has a different system on how to train a new rep. Some may tell them which courses to enroll in, some may have them shadow current employees and some may not give any training and let the rep lose from Day 1. While there are many different ways to go about training your new reps, at Salesvue we follow one method.
At Salesvue, we believe in giving your new sellers the tools they need to succeed. So, we believe that exposing new sellers to the tools they will be using as fast as we can helps immensely in the long run. By showing your sellers the tools they will be using in their efforts early, you can help make sure best practices are learned, rather than forced. Better yet, some tech tools are built to help with the onboarding process and training.
Tools That Help Sales Training
Some tools are made with onboarding and training in mind. A great example of one is Salesvue. For those teams using Salesforce in their selling efforts, Salesvue is built to help new hires get trained and selling faster and more efficiently than other similar tools on the market.
As you’re aware, Salesforce’s capabilities are very wide. Many teams use it to help organize and store contact data. Even if you aren’t working within Salesforce on a daily basis, there’s a good chance your company leverages its features.
Salesvue is a sales engagement platform. If you’re not familiar with that term, it’s the technology that helps sellers connect with their prospects and customers. It helps sellers stay organized, helps automate their day and helps streamline their workflow. When used properly, sales engagement tools help sellers spend more time on high-value selling activities and eliminates the headaches caused by low-level tasks that clog up their day.
How They Work Together
Salesvue, unlike other sales engagement tools, is Salesforce-native. Meaning it lives within a company’s Salesforce org and provides all the benefits of a cadencing tool within Salesforce. So, it eliminates the need for multiple systems and allows sellers to stay in a single UX to complete every task throughout the sales process.
Why This Helps
For teams using Salesvue, training becomes much simpler. Let us explain.
Salesvue systemizes best practices and helps make the sales process simpler. This means new reps aren’t overwhelmed. Once a new rep joins your team, they have access to the cadences, email templates and call scripts your team has used. Since these are all built based on best practices, from Day 1 a new rep will be handed the tool and content used by your superstar sellers. All they have to do is open up their computer and start completing tasks.
When teams use a technology like Salesvue in their workflow, it helps sales process training become easier. Rather than having to rely on your reps to learn the process, learn the workflow and create their own great messaging, all this is given to them. New reps can immediately start performing at a high level and learning best practices. For teams that use Salesforce, leveraging Salesvue as their cadencing tool is a great idea.
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